Mission

The unchanging origin of Zoff since our foundation is to.
“create a society where we change eyeglasses more freely, enjoyably, and casually everyday like a T-shirt.

Zoff was the first in the eyewear industry to introduce SPA method, where everything from manufacturing to retailing are handled in-house, and realized reasonable prices of eyeglasses without sacrificing quality. On the other hand, the majority of consumers’ purchasing reasons are still based on the need for vision correction devices such as they “lost them,” “broke them,” or “glasses became out of focus,” and we have not been able to extract and propose to the world the added value of eyeglasses beyond that.

Not limited to “seeing” and “attracting,” eyeglasses have many possibilities to enrich the feelings and lives of people. I hope to usher in “an era in which eyewear takes center stage” by creating new values in eyeglasses with innovative ideas that no one else can and enhancing the presence of eyeglasses, which are the center of the face.

Value

Be honest and do the right thing.
Study business and contribute to society.

Not limited to the world of eyeglasses but people’s lives continue to change along with the rapidly changing social environment, and customers’ sense of values of all things continue to change as well. And as the demands from customers to businesses change day by day, businesses must constantly create new values.

Zoff will continue to create new values in the industry with innovative ideas that no one else can while flexibly changing ourselves in response to the changing times and environment so that our customers, employees and society as a whole can benefit.